Although it is good practice to your keywords in your articles so that people searching the internet can find your website, there are a few rules to follow to get the best search engine results. Here are few tips on keywords to get the best search engine optimization for your website content articles:
- Do not put keywords on a web page with the text set to the same color as the background. This ultimately makes your keywords invisible, but is a frowned upon technique called ‘stuffing’. Search engines will ban your URL from their indexes if they find you using this keyword stuffing tactic.
- Don’t include too many keywords in your title, description or keyword tags. Use your keywords in legitimate ways that make sense to your reader. For example, use a title like ‘Dog Training for Dog Owners’ not ‘Dog Training, Dog Training, Dog Training’ (actually repeating your keyword phrase over and over). This is called keyword spamming and can also get you banned from some of the more sensitive search engines.
- Do not overuse keywords in the main part of your website content articles either. Use the guide that when your copy is read aloud, it makes sense. If your keyword use sounds too obvious for normal conversation, then you have probably overused that keyword. A good rule of thumb is to include a keyword or keyword phrase about three to four times per 500 word article.
- Use keywords that are relevant to your website content. Don’t use keywords that don’t have anything to do with your website just to attract visitors. An example of this would be if your website was about birds and you kept repeating the words ‘sex’ or ‘MP3’. This is another form of keyword spamming.
- Do not imbed your keyword text in images. Because search engines can only read real text (text that you can copy and paste) you get no benefit from using those words for your keyword density.
- Don’t use keywords that are too common. Try to use keywords or phrases that have a good result in keyword searching, but are not too widely popular. An example of this would be the keyword ‘dog’. That is too broad and you cannot hope to compete using that as a keyword. Your phrase (as it may apply to what your website is about) might be ‘buy dog clothes’ or ‘designer dog collars’.
Using keywords correctly can be a tricky business. There are specific rules to follow however, and some of the ‘don’ts’ in keyword usage are listed above. It is imperative that you use keywords to your best advantage to achieve the best search engine optimization results. If you want to achieve the best results from your keywords in your website content, then use them wisely. Keywords can be your best friends when attempting to get the most traffic to your website.
